BUILDERS TARGET SINGLE, FEMALE BABY BOOMERS
A study conducted by homebuilder Del Webb of single, baby boomer women found that 74 percent of respondents are as happy, or happier, than they were at age 35 and nearly half (45 percent) believe their best years are yet to come. Of the 76 million baby boomers, recent U.S. Census data shows that as many as 28 million (or 37 percent) are single females.
The study finds that the single, female Boomer demographic is incredibly confident. According to the 2015 Del Webb Baby Boomer Survey, not only do 80 percent of respondents rank having self-confidence as “very important,” but 76 percent are more empowered now than they were at age 35. In fact, more than one-in-five (22 percent) say they also feel more attractive than they were at 35.
Such confidence may be attributed to the fact that 54 percent of single, female boomers are as active or more active today than they were at 35. The 2015 Del Webb Baby Boomer Survey shows that four-in-five (81 percent) of single, female boomers rank being physically healthy as “very important,” and 68 percent of respondents rank a healthy lifestyle as their first priority, after time with family and friends.
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