When choosing the right realtor there is a couple things you must know before you decide to hire someone for your San Diego real estate needs. Below are 3 things you should know if the realtor is worth hiring as your agent.
1) Are They Experts In The San Diego Real Estate Market?
There will be many agents to choose from. Sometimes we go and choose our family member who is part time agent just learning the ropes to hook them up. I totally get that. But understand. This is the probably going to be one the biggest investments in your life so hiring your cousin probably might not be the best decision to make sure your well taken care of by a San Diego real estate expert. I would suggest that you hire only agents that have at least 5 years’ experience and are still in business after the 2008 crash. The real agents who know there stuff are the ones that didn’t quit even after taking that hit in the market.
2) Do they understand and use social media marketing?
No one would argue on this one that social media is the now and future. Many agents especially in the older demographic don’t even have a Facebook profile. They are totally missing out on a lot of exposure when selling their properties or looking for buyers. Yesterday I was at a San Diego real estate conference with over 3,000 San Diego real estate professionals. One of the main speakers was talking about social media marketing specifically in blogging. He asked us “how many of you agents have a blog and are blogging?” Out of the entire room only 7 raised their hands me being one of them. So basically a lot of agents are losing out on internet exposure. If you are selling your home with an agent that doesn’t know social media marketing they will most like be advertising just on the MLS multiple listing service. If the agent knows social media though, they will be creating YouTube videos, social media targeted ads, keyword tool search, and blogging content marketing to make sure more eyeballs see your home on the internet.
3) Where is there heart?
This one is the most important. At the end of the day high integrity needs to be engraved in the realtor’s heart. I suggest you research them. Look at their Facebook profile. Find out where their hearts at. What do they do with their free time and money? Are they living a selfish life or are they giving back to their community’s volunteering plugging into their local church. This will help a lot because if you choose the agent that is all about the money than they won’t be really serving you but themselves. They will not show you the love that you deserve especially with this big decision in life. You want somebody that genuinely cares about you.
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